Wednesday, January 2, 2013

Digital and Social Raging into 2013


Something seems to have not changed since I last posted on this Blog... Digital and Social Media continues to be in the vogue...raging on gathering even greater strength.

 I received a recent OPA (Online Publishing Association) Intelligence Report "Special 2012 Year in Review" which affirmed these trends. In that report OPA featured that 10 top stories for the year which includes:
1.  New York Time significant success in gaining paid subscriptions on its online publications
2.  The increasing usage of online videos
3.  How the US Election gave digital and social media a big boost
4.  How the Olympics created  similar effects.
5.  Great Expectations about soaring Mobile penetration and usage
6.  The Growth of Content Marketing Strategies and increasing use of Advertorials
7.  How Digital Data will increasing change business and its practices
8.  Facebook roller-coastering along
9.  A new Plan for measuring Media Visibility
10. New-week ending its 80 years of Magazine print publishing history.

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