2013: Marketing and Internet Marketing Trends

Found some great stuff on  Marketing Trends in 2013 this morning on SlideShare.
This slide presentation seems to summarize all that I have read about so far on what to expect in Internet Marketing for 2013. And those interested in overall Marketing Trends should not miss viewing this presentation.  It all points to a great, exciting but challenging year for all my Marketing and Internet Marketing friends.

Digital and Social Raging into 2013

Something seems to have not changed since I last posted on this Blog... Digital and Social Media continues to be in the vogue...raging on gathering even greater strength.

 I received a recent OPA (Online Publishing Association) Intelligence Report "Special 2012 Year in Review" which affirmed these trends. In that report OPA featured that 10 top stories for the year which includes:
1.  New York Time significant success in gaining paid subscriptions on its online publications
2.  The increasing usage of online videos
3.  How the US Election gave digital and social media a big boost
4.  How the Olympics created  similar effects.
5.  Great Expectations about soaring Mobile penetration and usage
6.  The Growth of Content Marketing Strategies and increasing use of Advertorials
7.  How Digital Data will increasing change business and its practices
8.  Facebook roller-coastering along
9.  A new Plan for measuring Media Visibility
10. New-week ending its 80 years of Magazine print publishing history.

It seems to be all about Twitter and Social Marketing

It would seem in these depressive days that the only exciting development are in the area of Twitter and Social Marketing. This is the observation of Hopeful Al, editor of the Hopeful Als Direct Marketing Weekly Blurb.

This weeks Hopeful Al Weekly has once again features how small creative businesses and large brand names are deploying Twitter to drive Traffic, in an article by Chris Crum in WebProNews.

Is innovation and creativity dying in this recession, we asked Al. "Hopefully not, he says, "Necessity is always the mother of invention....there probably are tons of people out there developing creative solutions for survival...it just that they may have no time to publicize them...or they have not proven itself in a big way"

There are certainly much available space for businesses to improve their situation through adoption of new strategies. Al says "Online Videos have been such a boon for Bto B marketers especially those that need 3D to present their productz effectively, or those that need to add more emotional content to enhance their brand...yet adoption by BtoB companies have been slow...especially in Asia"